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Book the Business: How to Make Big Money with Your Book Without Even Selling a Single Copy
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Product details
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Audible Audiobook
Listening Length: 4 hours and 10 minutes
Program Type: Audiobook
Version: Unabridged
Publisher: Advantage Media Group
Audible.com Release Date: May 13, 2014
Language: English, English
ASIN: B00KB4816U
Amazon Best Sellers Rank:
Let's be clear. The purpose of this book is to sell you on being an author, with the hopes of you doing business with the authors. I'm a huge Dan Kennedy student and fan. Pretty much everything he writes is gold...and self promotional. But he's a marketer. One of the best and highest paid. If he didn't use books to market, what kind of marketer would he be?So why am I giving this book 5 stars? Because it really does deliver what you want to know. The book is an encyclopedia of how to use your own book to market. Having a book in print is probably the single most profitable thing I've ever done. Not from the book sales profits, but from the positioning it gives, and the way people accept you as an authority.A book is also just about the best, and cheapest prospecting tool you can use. And it's a prospecting tool that sell you as the "Go to guy".If the thought of writing a business book as a marketing tool, has ever occurred to you...you need this book.
Adam Witty and Dan Kennedy provide the secret to radically increasing the profitability of virtually any business--writing a book. I am a long-time Dan Kennedy follower and based on advice that I got from him in 2003, wrote a book that changed my business and changed my life. I then wrote additional books that continue to improve my brand, my reputation and change the perception of both prospects and existing clients. With writing a book you can achieve the status of trusted advisor, not nuisance salesman. I conservatively estimate the value of writing my books at $5M, even though I got less than $50,000 in royalties.There were a lot of things I knew in Book the Business, but frankly think are true gold for people who are considering writing a book. I also relearned some ideas and got a bunch of new ones, any one of which could be worth many thousands of dollars.I highly recommend this book for any ambitious business owner who is looking to dramatically increase their business, their positioning, their reputation, and their life.The one warning that I would give is the author doesn't stress the importance to write a good book. I actually have a lot of discerning clients figuring out who to trust and where to invest their $1M and a lousy book would not have worked with them.But, don't let that stop you from buying this book. You will get great ideas and hopefully be inspired to change write a book and change your business and change your life. It will also be very helpful to authors who have written a book but didn't take the write steps to monetize the book.Respectfully submitted,James Lange, CPA/AttorneyAuthor, Retire Secure, Pay Taxes Later (Wiley 2006 and 2009)Author, The Roth Revolution, Pay Taxes Once and Never Again (Morgan James, 2010)and more.Author, Retire Secure for Same-Sex Couples (Self published, 2014)
If you want to stand out from your competitors, then writing a book is the most reliable way to do it. And this is a must-read book before you start. Full of real-life examples of how an authority book will get you in front of paying clients. But then I wouldn't expect anything less from Dan Kennedy,I especially loved the chapter on getting other people to pay for your advertising using your book - that chapter alone is worth 6 or 7 figures, as long as you do what Kennedy and Witty suggest.Rob CuestaAuthor of "Authority: How Experts Just Like You Are Using Authority Books to Grow Their Influence, Generate Leads and Steal Your Clients"
At long last, I negotiated the stack on the bedside table and made it to this book. I only wish I had read it earlier! I'll preface this review by saying that I've been a customer of both Dan Kennedy and Adam Witty and have paid both of their companies considerable 5-figure sums - so, needless to say, I am already a believer, admirer, and an advocate for what they both do. Dan Kennedy is one of my favorite business authors because his direct, no nonsense, anecdotal writing style makes his writing nearly as enjoyable as that of your favorite fiction author. That said, some of the books he has co-authored with others have seemed a bit disjointed because of the different writing styles of the authors. I found myself laboring through one person's content and looking forward to the next Kennedy chapter. Not so with "Book the Business". Adam Witty more than holds his own with Dan and both provide great insights on using a book to further monetize one's business. Having read this, I'm now reenergized to do more with my existing book, and I'm motivated to write additional books that will have specific, intended purposes and goals in furthering my various business interests. So whether you're thinking of writing your first book, or you already have one "in the can", Book the Business is a must read!Todd Smith, author of "The Adventure Consultant"www.TheAdventureConsultant.com
There is no book on the market today that does a better job of showing you how to build and market your business/profession with a book. If you've ever thought of publishing a book to grow and market your business, this book will show you how with specific tips and practical advice from two of the top thought leaders in America.Book the Business is a must read for anyone serious about growing their business with a book.
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Book the Business: How to Make Big Money with Your Book Without Even Selling a Single Copy PDF
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